Shift your relationships now and raise millions for your non-profit organization.
Best-selling author Steve Chandler, and Michael Bassoff, one of America’s most innovative and successful fundraisers, have collaborated on this powerful and effective book. Their easy-to-follow system will help you to create new relationships that can lead to the raising of millions of dollars.
One of the biggest fundraising myths is that it is hard to raise money in a down economy. Not true! The authors believe a down economy is frequently used as an excuse to suspend relationship building, the ultimate source of all major funding gifts. RelationShift shows you how to dispel this myth by aggrandizing your organization during a time when other organizations are struggling.
Now more than ever, Americans are searching for ways to make a difference and create positive change in their communities and throughout the world. By applying the revolutionary methods described in RelationShift, you will give people a way to make a difference—what’s more, it won’t cost your organization one penny.
REVIEWS:
Earth Shattering - Revolutionary Fundraising, August 1, 2006
Bassoff and Chandler outline twenty dangerous myths that make up the belief systems of most fundraisers today. The book calls for a shift to a relationship building focus to replace the "scientific" approaches featured in the old fund raising books.
For over thirty years I have been associated with non-profit organizations, church and para church ministries in professional and lay capacities. I have read books, and articles, and spent hours in board and committee meetings. After reading "Relation Shift" I am taking a new look at giving and receiving and am ready to make the relation shift in fund raising.
The book is refreshing, enlightening, and highly motivating. Each chapter is filled with stories, examples, and illustrations for building relationships with your donors. The authors provide twenty positive reality shift statements and seven steps on the rope ladder to success to help you make the change, to break free of the twenty traditional, self defeating myths of fund raising.
I was especially challenged by the reality shift suggested in lieu of myth number ten.
Myth: "You don't have enough staff to raise the money your organization needs."
Reality Shift: "The number of people you have is not as big a priority as the depth of the relationships you yourself create."
Steve Chandler known for his books and seminars on relationship selling is one of America's most resourceful and successful fundraisers. Co-author, Michael Bassoff, nationally known in the field of health science development, as president of the TGen Foundation has been responsible for raising millions of dollars in gifts for research. These men are well qualified to write this revolutionary fundraising paradigm shift.
This book should be required reading for every non-profit officer, director, and staff member. "Relation Shift" is a proven approach for building new relationships that lead to having all the money you will need for your cause.
Many fundraising books overlook the psychological aspects of "giving" and "receiving." Bassoff's work helpfully reinforces the conviction that a nonprofit must itself "give" and contribute in order to receive "gifts" and contributions. The writing style was enjoyable, with content to match.
MAJOR GIFTS come ONLY from this VIEWPOINT, September 2, 2003 Reviewer: A reader This wonderful book was underlined and highlighted so many times I couldn't read it anymore.....I had to start fresh and buy a new one. Of all the books on fund raising I've ever read, including MegaGifts, this book is the one that really shows you how to do it, and how to change yourself and your whole approach so that you can attract major gifts. When I gave this book out at a staff retreat, my people had read it by the second day and wanted to devote the third and final day to just this book. Our major gifts now account for more than 2/3 of our revenue, and our days are spent building relationships instead of fund raising. Our annual goal was passed in six months after that retreat! This book returns the joy to fund raising because it teaches you how to communicate with donors and donor prospects in a way that both parties enjoy and look forward to.
The Best Fundraising Book Yet!, November 17, 2002 Reviewer: A reader It's got to be the best book yet written on fundraising. The SHIFT they're talking about is the SHIFT that changes a life of scraping and struggling into a virtual heaven of support. Beneath the simplicity and drama of this book is the most sophisticated relationship science I've ever seen outlined, with plenty of specific examples to back it up. A true precision structure for the ultimate networking skill.
A colleague recommended this book to me when I announced my intention to fund an after school program for kids. I was both intimidated and secretly doubtful of my abilities to pull something like this off (but it was my dream!) This fine little gem of a book offered me a game plan, opened my eyes to the possibilities of achieving the kind of success I had only dreamed of, reinforced ideas I had of my own (but were unclear of), and the end results were that it REALLY worked.
This was not the only book I purchased, of course. But BY FAR the best. It was easy to read and very focused (Thank god!!!!!!) Many of the other books went off on tangents and were written in a language that was difficult for a first timer like me to understand.
Oh, so many thanks as we complete our first successful year here in Sausalito!
Finally A Breakthrough, November 16, 2002 Reviewer: A reader I have read all the books on fundraising I could find, and I have finally found a book that showed me a fresh, new way to do it. This book is going to annoy and upset people who miss the gold inside its simplicity. I have worked with upset people like that, people who want to hide out inside all the old fundraising dogma, and turn fundraising into a bureaucratic, linear process. This book explodes all of that narrow and dull life and opens the whole field up to the kind of creativity you normally associate with entrepreneurs, not fundraisers. This book is revolutionary in that it allows a fundraiser to think big and cultivate major gifts while 99% of the others are doing the same old same old bureaucratic desk-straightening and filing all day. There will be those who are infuriated by this book because it tells the truth. Fundraising is like falling in love. You have to be at your best as a relationship-builder for it to be wildly successful. But what a great handbook for how to do it! I wish I could give it ten stars.
ABOUT THE AUTHORS:
Co-author Michael Bassoff served as Executive Director of Development at the University of Arizona, where he established a successful program at the Health Sciences Center—based mainly on securing gifts from private individuals through a broad-based volunteer effort. He is a nationally recognized leader in health sciences development and was named President by the trustees of the Foundation of the University of Medicine and Dentistry of New Jersey.
Steve Chandler is one of America’s most sought-after speakers on the subject of relationship selling. His books and audio CDs and cassettes have sold over 300,000 copies during the past four years. Chandler’s recent bestseller, 50 Ways to Create Great Relationships, has been one of the most popular books in the non-profit community for the past two years.
Earth Shattering - Revolutionary Fundraising, August 1, 2006
Thanks for the help!!, November 17, 2002